Lady Gaga found an unusual way to expand its fans: The pop star will debut songs from her new album in a section of the online game Farmville, before they are heard elsewhere.
The singer, known for his outlandish clothes and hits such as "Poker Face", "Paparazzi" and "Bad Romance", will allow simple album "Born This Way" are heard in a nearby farm called "GagaVille" in the game.
Players must complete tasks to hear a new song per day, between 17 and 19 May. The album will be released on 23 May.
is the first time the games production company Zynga has had exclusive access to various parts a musician in a game and is also the first time it has created a whole farm dedicated to an artist.
Zynga In December partnered with rapper Dr. Dre to release a song from their album "Detox" in the game Mafia Wars.
About 46 million people worldwide play FarmVille month.
The company based in San Francisco also give away a full album download for players who purchase $ 25 game cards through the electronics store Best Buy Co. Inc.
Customers can enter a drawing to attend a taping of the next video of Lady Gaga and get a virtual unicorn to beautify their farms.
The company also offers virtual products Lady Gaga for players who join points in other games as well provide an opportunity to get tickets to concerts and albums signed for people who achieve a kind word in their game Gaga "Words With Friends."
The singer, known for his outlandish clothes and hits such as "Poker Face", "Paparazzi" and "Bad Romance", will allow simple album "Born This Way" are heard in a nearby farm called "GagaVille" in the game.
Players must complete tasks to hear a new song per day, between 17 and 19 May. The album will be released on 23 May.
is the first time the games production company Zynga has had exclusive access to various parts a musician in a game and is also the first time it has created a whole farm dedicated to an artist.
Zynga In December partnered with rapper Dr. Dre to release a song from their album "Detox" in the game Mafia Wars.
About 46 million people worldwide play FarmVille month.
"Lady Gaga is so passionate about her age, than it is for our players," said the director of entertainment and media Zynga DiSabatino Raquel, who said the relationship with the pop star was a partnership, but without disclosing financial details about it. "It really was a great encounter different ways of thinking to create an experience innovative and fun for everyone. "
The company based in San Francisco also give away a full album download for players who purchase $ 25 game cards through the electronics store Best Buy Co. Inc.
Customers can enter a drawing to attend a taping of the next video of Lady Gaga and get a virtual unicorn to beautify their farms.
The company also offers virtual products Lady Gaga for players who join points in other games as well provide an opportunity to get tickets to concerts and albums signed for people who achieve a kind word in their game Gaga "Words With Friends."
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